
Hold my {beer} nuts
This is our OG flavor profile. The nutty spice mix that started it all.
Like the description says, it’s sweet (sugar-y, cardamom-y), spicy (cayenne, cinnamon, cumin), salty (salt and attitude) and a bunch of nuts. Like us, like everyone.
If you came here just to find out what the nuts taste like, there you have it. If you’re curious and want to know “what is up with these names of flavors” and have a few minutes then read on….
You have made it this far with us, we trust you have a pretty good sense of humor. Welcome!
‘Hold my {beer} nuts’ was one of the first treats “Jolene”1 made that stood out – the one we thought “people (besides just us) might really like and want more of this…at least if they are out and about and drinking and don’t want to cook or carry snacks around with them and …yada yada yada” here we are.
Why ‘hold my {beer} nuts’ tho?
Let’s break it down: More often than not, if you tell one of us that we can’t/shouldn’t do something, chances are the response will be “hold my beer”, also known as “challenge accepted” (what could go wrong?)
And – you may have figured out by now that we love a good double entendre <—–according to dictionary.com that’s French for a word or phrase open to two interpretations, one of which is usually risqué or indecent.
That basically sums up 2020 doesn’t it? It turned out to be a fantastic opportunity to spend time with family that we chose to (or were forced to) quarantine with, reconnect with ourselves, reconnect with nature. It was also a horrific dumpster fire2 for many people. As it turned out, 2021 said “hold my beer” and proceeded to ride that flaming dumpster down a flooded stream of fec……..ooof, nevermind, we won’t go there…we’re sure you are picking up what we’re putting down.
Do you know what else we want you to pick up? Our nuts. (see what we did there?)
It’s kind of like a “choose your own adventure” thing….it can mean whatever you want it to. We won’t judge. For us, right now, “Hold my Beer” means we’re about to show 2022 who’s boss; we will face whatever challenges it throws at us head on.
Betcha didn’t see that overcoming adversity feel good stuff coming did you? Don’t worry, it’s temporary – wait until you read about some of our other flavors.
In conclusion, the past few years have been a rollercoaster for everyone, but that doesn’t always have to be a bad thing. For example, in a recent taste-test3, ‘Hold my (beer) Nuts’ was described as a “rollercoaster of flavor in my mouth”. So join us on this flavorful adventure and keep an eye out for the little white squirrel in your neighborhood – it’s just a squirrel, trying to get a nut.

Footnotes:
1 – You’ll find out about “Jolene”…..patience young padawan.
2 – Future post on another flavor profile coming soon, extra points if you guess which one. Its based on ‘fire’, not ‘dumpster’… that’s still in the back yard and a whole other story.
3- “Taste-test” was taken by a family member, a test they passed with flying colors.
Disclaimer:
These product descriptions are kinda/sorta fictional, but also based on our own life experiences. Any resemblance to a personality, personality disorder or of someone you know, living or dead (or somewhere in between), is coincidental and maybe bad mind reading.
It’s not about you. No, really…